There are many tricks to renting property quickly, but one of the easiest and most overlooked ones lies right under your nose! It’s a well known fact that scent can trigger a lot of emotions – so why not use that to increase your chances of renting your property?
Various studies have shown that smell is linked to emotional behavior and memory, and so scents on any end of the scale can have different impact on different people. The best way to use your tenant’s sense of smell to renting property quickly is to rely on the most universal smells to either avoid or promote. Of course it goes without saying that bad smells in a rental unit can do even more damage!
Before showing a new property, it’s important to truly test it out yourself – whether that means going yourself or sending someone on your behalf, it’s important to make sure you know what smells you are walking into (and bringing people to!). This is to avoid making judgment once your nose is already acclimated to the property scent. If you can, you can even get a second opinion.
If there is a bad odor you recognize, a good place to start is to try to figure out where the odor is coming from. Some important places to look are sink drains, garbage disposals, garbage cans, fabric furniture, carpets, or hardwood floors. While some of those might seem obvious, others may not. Still, they are all important to check and take care of if an odor is identified.
Once you eliminate any bad odors, the next and most important step is to introduce good smells to your property. While scent is highly personal, there are some scents that are more universal than others. For example, vanilla is considered universally pleasing, as is lavender. While sprays are the easiest way to do this, keep in mind that some people are sensitive to sprays and perfumes. The safest bet is to generate these smells with fresh flowers or dried scent baskets.
When it comes down to it, a property that smells pleasant is more likely to draw a tenant in than a property with even no scent at all. For very little effort, you can be one step closer to getting that vacancy full…and smell great doing it!